Almost universally regarded as the best player in the game, the boyish Messi has become the commercial face of soccer with endorsements from Adidas, Pepsi, EA Sports and Turkish Airways, among other companies. Having signed an extension
with Barcelona that guarantees him a base salary of approximately $21 million per year through 2018, he is one of the world's highest-paid athletes.
Although he is famously quiet and private off the field, Messi has found ways to help out others in need. In 2007, he formed the Leo Messi Foundation to provide opportunities for disadvantaged youths. In early 2010, UNICEF named him a goodwill ambassador, with a focus on fighting for children's rights across the globe.
Messi became a father in November 2012, when his girlfriend, Antonella Roccuzzo, gave birth to their son, Thiago.
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